Happy Lancaster was a whirlwind idea brought to me by the Lancaster County Community Foundation. We wanted to make a video showing off our wonderful city of Lancaster, PA with a modern music twist. Inspired by Pharrell Williams “Happy” music video, cities from all over the world have started creating their own versions. Here is the original version from Pharrell Williams below.
Our team came together on a Sunday afternoon to brainstorm locations and iconic figures for Happy Lancaster. We recruited a dance team from F & M, local baseball mascot Cylo, and even Mayor Rick Gray among others. Tuesday was a full day of shooting from 9am to 8pm. Wednesday was editing. Thursday was the preview and upload. Friday we watched as the number of views climbed past 10,000 in the first 12 hours.
I could not have put this together without help from the Lancaster County Community Foundation, Shop Lancaster, and of course my second shooter, Karlo Gesner of Karlo Photography. Special thanks to everyone that put up with our shenanigans for the day: Lancaster Central Market, Mayor Rick Gray, Lancaster Barnstormers, Franklin & Marshall, Iron Hill Brewery, Prince Street Cafe, Heads Up Kids, The Infantree, Envy Studio, and Roaring Brook Market,